Fueling Good About Biodiesel

Friday turned out to be a big day for the Fields of Fuel film crew. Spirits were already high following Thursday night's private screening of Josh Tickell's documentary at Robert Redford's Sundance Resort, and by mid-day here at production central, the mood was adrenalizing. Josh was interviewed by NPR's Ira Flatow on the morning edition of Talk of the Nation Science Friday, bringing the film's Sundance premiere much sought-after mainstream media attention, and raising public awareness about biodiesel. News spread that tickets to the Fields of Fuel premiere had reached “hard-to-get” status, and Josh was recognized on the street for the first time. An interview in Variety, a film industry must-read, featured a photo of the now-famous Veggie Van in a story profiling the growing popularity of political-themed documentaries. And as the day wound down, the film crew's assembly of volunteers (ready to hit the streets of Park City tomorrow answering questions about biodiesel and the caravan of vehicles bearing the “Make Fuel Not War” Fields of Fuel mantra) were treated to an impromptu screening of the film, fresh from the film editor's desk.