the filmmakers (click on any photo for a bio)


Filmmaker, Author & Environmentalist










Director of Photography


Executive Producer


Archival Producer






Music Supervisor


Music Composer










Co-Producer Marketing Director





Josh Tickell is one of the nation’s leading experts in sustainable biofuels. Growing up near oil refineries in Louisiana, Tickell experienced first hand the health effects of pollution from oil processing. Tickell first saw sustainable biodiesel while working on an organic farm in former East Germany during a semester abroad.

Tickell’s best selling book, From the Fryer to the Fuel Tank – The Complete Guide to Using Vegetable Oil as an Alternative Fuel, jump-started the US biodiesel movement. The American biodiesel industry now produces over 850 million gallons per year and supplies biodegradable biodiesel to commercial fleets including the San Francisco Fire Department, the Navy and NASA.

In 1998, Tickell organized Green Mountain Energy’s California Tour and its Pennsylvania “Know Your Power” concert, featuring James Taylor, Sean Colvin and Kenny Loggins. Over 50,000 people attended the biodiesel powered event.

In 2000, Tickell worked with Washington D.C. Earth Day event organizers to power the April 22nd Earth Day Event and Concert on the Mall on biodiesel made from used cooking oil. The 200,000 person event was at that time the largest single event ever to be powered with completely renewable fuel.

In 2003, Tickell began work on Fields of Fuel, the 2008 Sundance Audience Award winning documentary film that investigates the possible replacement of fossil fuels with renewable energy. In 2006, as a precursor to the film, Tickell’s second book was released. Entitled Biodiesel AmericaHow To Achieve Energy Security, Free America From Middle- East Oil Dependence and Make Money Growing Fuel, the book offers a complete energy roadmap to wean the United States from fossil fuels.

At the time of the book’s release, Tickell founded the Biodiesel America Organization (now The Veggie Van Organization), which was selected by President Bill Clinton as an inaugural part of his Global Initiative on Climate Change. The organization mounted a biodiesel relief effort to aid victims of Hurricane Katrina. The biodiesel-fueled relief ships delivered supplies and 20,000 meals to the hardest-hit areas of the disaster zone.

Tickell has consulted with companies and organizations including the Arizona State House of Representatives, Solar Energy International, Quicksilver, Clif Bar, Green Mountain Energy, Greenpeace, Volkswagen, Universal Studios, Woody Harrelson’s ‘Go Further’ Tour and The Indigo Girls. He has spoken at colleges and universities including MIT, Ohio University, Bard College, and Vassar College.

His media interview list includes The Today Show, Dateline NBC, CNN News, The National Geographic Channel, The Discovery Channel, NPR, The Los Angeles Times, Smithsonian Magazine, The Weather Channel, Maxim Magazine and Mother Earth News.

He holds an undergraduate degree in Sustainable Living from the New College of South Florida and an MFA in Film from FSU’s School of Motion Picture TV and Recording Arts.



Greg Reitman is the founder of Blue Water Entertainment, Inc. an independent production company that produces cutting edge documentaries. Reitman directed, wrote and produced Hollywood’s Magical Island – Catalina, currently syndicating on American Public Television (APT), and traveled the festival circuit. His production company, Blue Water Entertainment, produced Fields of Fuel, a feature documentary film on alternative energy with author Josh Tickell that will make its world premiere at the 2008 Sundance Film Festival. Reitman is currently in production on his feature documentary film Rooted in Peace and his live TV show, ‘On the Green Carpet’.

Reitman earned his Bachelor of Arts from University of Massachusetts at Amherst (1993), holds a certificate in Film & Television, Marketing & Distribution from UCLA and has studied internationally at Tel-Aviv University (Israel), Hokkaido University (Japan) and Florence University (Italy).

He received a master certificate in Creative Producing in Tel Aviv University; he is a graduate of the Travis Directing School; an alumni of HFI (Hollywood Film Institute), AIPAC (American Public Affairs Committee) and served as a board member for the Jewish Federation Entertainment Steering Committee.



Dale (Chip) Rosenbloom, founder and owner of Open Pictures is one of Hollywood’s most active and innovative creative talents. Rosenbloom writes, directs and produces. His independent production company’s slate of family-friendly motion pictures and compelling documentaries on important contemporary social issues are recognized for their consistent quality, content, and timeliness. Through Open, he recently produced the Broadway stage production of August Wilson’s Radio Golf, which recently was honored with a 2007 Tony nomination for Best Play.

Rosenbloom won numerous awards for the documentary film, “Reckless Indifference”, the emotionally charged feature about the accidental homicide of the innocent teenage son of a police officer at the home of a drug dealer, produced with Oscar-nominated/Emmy winning documentary filmmaker William Gazecki.

The Shiloh trilogy is what put Rosenbloom on the map, producing all three films based on the celebrated stories by Newbery award-winning author Phyllis Reynolds Naylor’s best-selling novels about a young boy’s attempt to rescue an abused dog. Shiloh, the first film in the Naylor trilogy, marked Rosenbloom’s auspicious directorial debut, which he adapted and produced, and which earned him accolades from many of the nation’s most highly respected critics. The movie went on to win the Genesis Award for Best Feature Film, top honors at the Chicago International Children’s Film Festival, and several other awards. The film trilogy he created has proven to be one of the most popular family entertainment feature film franchises produced by an independent production company in recent years. Saving Shiloh, the final film in the trilogy, opened last year to critical praise, and the DVD is currently enjoying great success in national distribution. Shiloh II/Shiloh Season, adapted and produced by Rosenbloom was nominated for the Humanitas Prize. All three films of the trilogy were major successes in DVD and video sales, and are distributed by Warner Bros. Home Entertainment.

Open Pictures currently has several projects in post production including Girl in the Park starring Sigourney Weaver, Kate Bosworth and Keri Russell, directed by Pulitzer Prize-winning David Auburn, Open Graves starring Eliza Dushku and Mike Vogel, Fan-demanium, starring ten passionate soccer fans from all over the world, and Alice, starring Alyson Stoner, Lucas Grabeel, Penny Marshall, and Luke Perry. The company has also acquired the rights to best-selling author Philip K. Dick’s Flow my Tears, The Policeman Said, with producer John Simon, and is in development on The Great Good Thing, based on the novel by Roderick Townle.



Daniel Assael was bitten by the showbiz bug when, as a kid, he watched his writer father sprawl across the couch and stare into space. When young Daniel asked him what he was doing, his dad simply said, “I’m working.” Daniel knew at that moment he wanted to be in the same business. He went on to graduate from the University of California Santa Cruz with a degree in Business Management Economics. He associate produced Learn The Game: The Big Football Game, a 30-minute animated ‘how to’ play football for kids. Daniel, currently a Production Executive at Open Pictures, has worked on Saving Shiloh, which Warner Bros. distributed and the film Alice Upside Down. Fields of Fuel is his first producing credit and something he is extremely passionate about.



Johnny O’Hara is a writer-producer-director born and raised in NYC. After graduating from Pratt Institute he began his career working for legendary Ad Man Jerry Della Femina as both an art director and copywriter. After many scandalous years working at major advertising agencies and internet start-ups, he shifted his focus to writing and film making.

O’Hara’s screenplay the Yin Yang Brothers was a finalist in The Austin Film Festival Screenwriting Competition, The Nicholls Fellowship Screenwriting Competition, and The Slamdance Film Festival Screenwriting Competition. His first short film Mac’s First Time was a finalist in the SXSW Film Festival.

Johnny is also a published author whose first book Elvis & You was published by Penguin. O’Hara also penned the feature film, Roleplay, a sordid romantic comedy being produced by Michael Mailer Films and scheduled to start shooting spring 2008 in NYC.



James Mulryan graduated from UCLA Film School in 1982 where he specialized in ethnographic filmmaking. In 1984 he shot and co-produced Navajo Talking Picture, which premiered at the Margaret Mead Film Festival and screened on PBS. Through the 1980’s he worked as a location and production manager on television commercials with directors that included Norman Seeff, Joe Pytka and Ridley Scott.

In 1990, he worked with Peter Sellers on the Los Angeles Festival as a field director/cameraman. Shortly thereafter, he began field directing and shooting episodes for The 90s, on PBS. In 1997 he won the Sundance Film Festival Cinematography award for Documentary for Renee Tajima’s My America…or honk if you love Buddha. Additional 1990’s camera credits include National Geographic, BBC, PBS, and Lifetime.

In 2002, he shot Bravo’s Kris Kristofferson profile. In 2006 he field directed and co-photographed Inside Supermax, a portrait of female prison guards for the Learning Channel. He is currently directing and shooting a profile of Jack LaLanne for the LaLanne family archives. His latest documentary feature is Fields of Fuel, which he began shooting in 2005 will premiere at the 2008 Sundance Film Festival.



Jessica has worked as a stock footage professional for over 25 years and has extensive knowledge of all major network, newsreel and specialized archives throughout the world. Working on features, documentaries, entertainment specials, commercials and industrials, her expertise covers all areas of acquisition management, rights and clearances.

Recent credits include Chicago 10, CSNY: Déjà vu, The Kid Stays in the Picture and My Kid Could Paint That among others. Jessica is now President and Owner of Global ImageWorks, a full service company providing stock footage library sales, research and clearance services.

Global ImageWorks represents independent filmmakers, cinematographers, journalists and production companies’ footage providing deep content, unique views of the world we live in across a variety of high profile categories and was cited one of the “Top 40 Indy Film Friendly Businesses of 2007” by MovieMaker Magazine.



A California native, Tina Imahara received her MFA from the Editing Program at the AFI (American Film Institute) and was the sole recipient of the Blum Kovler Scholarship, a full scholarship awarded to only one student within the program. Imahara also holds a BFA from the California Institute of the Arts in Art/Graphic Design/Documentary Photography. 

Imahara has edited over 40 short & feature films as well as television pilots, an IMAX Amusement Park Ride, music videos, feature film trailers, ‘Behind The Scenes’ and DVD featurettes and commentaries. She was an ongoing editor for E! True Hollywood Stories, Cox/OnDemand and the ABC Family Network. Imahara’s work include the award winning, The Lord of the Rings Extended DVD series; The Fellowship of the Ring, The Two Towers and The Return of the King, as well as Gang Tapes, A Lions Gate Feature Film Production, which received 9 nominations at the 2002 DVD Exclusive Awards including BEST EDITING. In addition, Imahara edited the compelling documentary, On Tip Toe, the story of the Grammy Award winning South African Musical Group, Ladysmith Black Mambazo and their rise above apartheid. On Tip Toe received an Oscar and Emmy nomination and won the International Documentary Association Award in 2001.

Films Imahara has edited are premiering and winning awards in film festivals worldwide including; Cinequest, The Seattle Film Festival, The Taos Talking Picture Festival, The Palm Springs Film Festival, The New York Independent Film and Video Festival, The AFI Dallas Film Festival, The Nashville Film Festival and The Sundance Film Festival.

Most recently, Imahara completed a FOX Network & Langley Productions Television Pilot, Hollywood Vice as well as a feature documentary film based on Napoleon Hill's best selling book, Think and Grow Rich. Currently in post production, Imahara edited the feature film, Under the Knife, featuring the Oscar nominated actress, Sally Kirkland.



Michael Horwitz is a young, energetic filmmaker with an impressive resume and prolific collection of short films and commercials already under his belt.

With a degree in film production and new media design from the University of California, Santa Cruz, Horowitz has established himself as a highly skilled editor.

Horwitz’s thesis film project was an ambitious World War II romantic drama called "Grand Central", and it was accepted to numerous film festivals and was a finalist for the Student Academy Awards in 2000. He has directed a number of other short films and commercials and currently works as an editor cutting trailers for major Hollywood studio films at Trailer Park, one of the largest creative advertising firms in Hollywood.

Fields of Fuel marks Horowitz’s feature editor debut and he is thrilled to be a part of this amazing, creative team. Horowitz is currently developing several feature scripts and looks forward to building on his Fields of Fuel feature film editing experience.



Originally from San Diego, Ryan Demaree is a Los Angeles based Film Composer who has lent his many talents to film, television, advertising and video games. Demaree earned his degree in music composition at CSU Fullerton, and has worked with some of the industry’s leading music experts.

Shortly after moving to Los Angeles, he worked under Klaus Badelt at Hans Zimmer’s Media Ventures, where he got his first taste of film scoring. A few years later he resided at Todd AO Scoring, which had the largest and most technically advanced stage in the United States until its close in December of 2007. While there, he was fortunate enough to work with many of film’s great maestros including James Horner, Alan Silvestri, James Newton Howard and Stephen Schwartz.

Versed in the Classical and Electronic Mediums, Demaree embraces the traditional way of writing with the new advances of technology. Using sequencers, samplers and a real orchestra, he is passionate about writing scores, which captivate the subtext of a film. Demaree is currently working with critically acclaimed composer, David Torn at his studio in Pasadena.



Mike Meeker has been working in the field of music since the early 1990’s. Meeker began his career as a musician sharing the stage with Southern California bands like Sublime. Meeker perfected his musical craft and began his business training at the prestigious Berklee College of Music in Boston where he earned a BA in Professional Music.

Meeker’s business experience, includes an international marketing position at Interscope, Geffen A&M, where he worked closely with artists like Sting, Eminem, Black Eyed Peas, Gwen Stefani, Weezer, Snoop Dogg, Sheryl Crow, Dr. Dre, Mary J Blige, Queens of the Stone Age, and Robin Thicke.

In 2005, Meeker co-founded the independent hip hop record label Citrus Recordings to produce the full-length album Citrus Sessions, featuring the Los Angeles based jazz hip hop icon Micah 9, of the legendary Freestyle Fellowship Crew. Meeker also was the music director for the Citrus Sessions band, and directed musicians Adam McDougal from Nikka Costa, Macy Gray, Maroon 5, Kamasi Washington and Josef Leimberg from the Snoopadelics, Tyler Coomes from Raphael Saadique, and Anthony Hamilton bands. Meeker has consulted for companies worldwide like Entak in Japan, in the field of music licensing, marketing, and branding. For Entak, Meeker worked on many projects including the Japanese sensation Dance @ Live!

Lately Meeker has been fine-tuning his ear in the field of music supervision for Film and TV. Working closely with music supervisor Paul Stewart, he has placed over 50 compositions in TV and Film including Gotti’s Way (VH1,) and Frankenhood (Lions Gate.)



Darius Fisher, president of DNA, was born in London, England. As a child he appeared in TV commercials which planted the seed for a life long fascination with film and video.

Darius is a graduate of Sussex University and earned his B.A. studying French and Italian and European Studies. He got his very first behind-the-camera job with a brief stint working in Chicago as a PA on "Siskel and Ebert." From 1987 based in London he rose from PA to 1st assistant director on music videos, commercials, concert films and TV. Working with The Rolling Stones, Madonna, Prince, Michael Jackson and Princess Stephanie of Monaco among others.

In 1989 Darius joined ARK, an organization founded by prominent environmentalists, film makers and recording artists including Chrissie Hynde, Sir Paul McCartney, Sting and Peter Gabriel. ARK was created to use the power of mass media to promote environmental awareness and ecologically sound products. Darius developed and co-ordinated special events and video projects for ARK that combined his passion both for film making and positive social change. While at ARK Darius worked closely with Kevin Godley, the ground breaking music video director and recording artist.

From 1993 to 1997, Darius made New York City his home base. Darius soon became known to his big apple clients for his unique ability to effectively wear the hats of editor, motion graphic designer and visual effects artist, in addition to being able to network, engineer and troubleshoot the systems he worked on. Clients included Showtime, Curious Pictures, and RGA. Offered the job as Creative director at RGA he chose instead to start his own company and DNA was born.

In 1998 he moved DNA to Los Angeles. After working for clients such as Disney, Mattel and finding a niche doing visual effects work on industrials, commercials and film, in 2003 he decided it was time once again to try to apply he and his company's post production finesse to projects about the environment or social justice. Shortly thereafter the director and activist Josh Tickell showed up at DNA to talk about the feature documentary he was to making called "Fields of Fuel". Over the next few months DNA produced a trailer for Josh written by DNA's in house creative director Johnny O'hara. Johnny went on to write the Sundance winning documentary, 'Fields of Fuel' which DNA in collaboration with thesandbox is co-producing and completing all the on-line post-production.

DNA has boutique facilities in London and LA, has co-produced other award winnings documentaries, been written up in Variety and the Hollywood Reporter and produced hundreds of visual effects shots for major hollywood movies such as 'The Aviator', 'The Last Samurai' and 'Superman Returns'.



Todd Sali is founder of thesandbox, a solar powered post & production facility in Venice, CA. Equally influenced by his background in visual anthropology, love of wilderness, and respect for technology to open boxes, Todd gravitates towards cultural and environmental issues in his work. At the same time, he looks to broaden the reach of these issues with his music hinged approach, dynamic cinematography and editing style. An overarching theme of thesandbox is that storytelling is as important for the tellers as it is for the listeners in a healthy culture. His body of work as an editor, DP, and producer has evolved towards that goal, with each project widening the network of 'doers' and 'dreamers of dreams'. In an effort to "live the world we desire" the sandbox is solar and biodiesel powered...with a little espresso.

Current and past projects range from Museum Installations to Documentaries, and Feature Films. After 5 years of creating video and audio installations for museums, including LA:light/motion/dreams, and Jared Diamond's, Collapse?, Todd expanded his collaboration with Peter Kirby (MediaArtServices) to create original films and books including Conversations:LA/LEIDEN, and a 3-part HD series about Biodiversity. Preferring to align itself with socially and environmentally conscious projects, thesandbox feels it natural to contribute original 2K and HD time-lapse cinematography to Who Killed the Electric Car, among other films. In addition, thesandbox collaborated with DNA on the award winning documentary, Fields of Fuel (winner Sundance 2008, winner Sedona 2008). The team co-produced Fields of Fuel and completed the on-line post-production, managed the main title and graphic look of the film, contributed time-lapse vistas and macros of the natural world, among other roles. thesandbox is currently producing a unique and potent environmental feature film called Paper or Plastic?.

While originally from the great pacific northwest, Todd now lives in Venice, CA with his wife Birgitte and two magnificent children, Una and Emile.


H(ans) W. Pausch

Since 2006 Hans Pausch is CEO at CONTEXT TV GmbH a renowned Berlin-based production company producing award winning non-fictional content for clients such as ZDF, ARD, BBC, WGBH, National Geographic and Discovery.

He also develops and produces fiction films with his outfit SYNERGY PRODUCTIONS. Before that Mr Pausch was responsible for international co-productions and became Executive Vice President of the COLOGNE GEMINI Group (Gemini Film) and CEO of one of its subsidiaries. Among the feature films he was involved as a producer are Boat Trip (Cuba Gooding jr, Roger Moore, Roselyn Sanchez), Triggermen (Donnie Wahlberg, Neil Morreissey, Adrian Dunbar, Claire Forlani, Amanda Plummer, Pete Postlethwaite), Baby (Festivals San Sebastian, Berlin etc), Marlene Dietrich – Her Own Song, feature doc (Festivals: Berlinale, Edinburgh, and 40 others), All About Bob (Martina Gedeck, Gregor Törzs).
For the non-fiction series and films his credits include Fat Machines (Discovery show starring Juergen Vogel), Wildlife Nannies (Wildlife series for ZDF&VOOM, sold in over 10 territories so far), Between Gandhi and Hitler, Return to Bismarck, Bikini – Paradise Lost.

Mr. Pausch holds an M.A. degree in Political Science, Spanish Literature and Drama from the University of Cologne and Sevilla. He was also selected as Robert Schuman Scholar of the European Parliament.



Kevin Vickery provides strategic communications and resource development support for the renewable energy, corporate and eco-tainment sectors. Companies he has recently worked with include CHANEL, Abengoa Solar, Plug-In Partners, Biodiesel America, Arizona Public Services (APS), Solar Electric Light Fund (SELF), Solazyme, Emerald Energy, Tri-State Biodiesel, Showtime Networks and Paramount Pictures.

He began his communications career at Fleishman-Hillard in New York City where he worked on projects for Mass Mutual, MasterCard and Novo Nordisk. His public relations experience is spread across the corporate-consumer, entertainment and not-for-profit sectors, and he has successfully implemented national and international media campaigns.

As Communications Director at the UCLA AIDS Institute he worked with national AIDS service organizations to de-stigmatize HIV testing, created a partnership with the Magic Johnson Foundation to develop a peer-to-peer educational program, and helped bring focus to women living with HIV disease through his support of The Well Project.

He was part of the national environmental communications team for the film Arctic Tale from Paramount Classics. As Co-Producer on Fields of Fuel, Vickery created strategic partnerships with some of the most innovative renewable energy leaders and companies in the world.

Currently, Vickery runs the eco-consulting firm Vickery Associates in Los Angeles. Lovingly nicknamed “consultants with a conscience,” Vickery Associates works with companies to identify and develop sustainable resources (human, capital, energy) through all levels of growth. Rooted in the vision put forth by the client, these resources dictate the direction and scope of a client’s greening initiative through all phases of growth, from drafting a business model to implementing a successful exit strategy.

Vickery received his education at The Julliard School in New York City and is based in Los Angeles, California.


Rebecca Harrell is the genius behind the grassroots marketing campaign that has placed Fields of Fuel on the map as 2008’s next big green film.

At the 2008 Sundance Film Festival, Harrell’s marketing strategy took Park City by storm. Using vehicle parades, peaceful street team educators and celebrity studded parties, Harrell garnered the attention of film goers and media. By the end of the festival, over 10,000 attendees (1 out of 5 people) were wearing a Fields of Fuel button. Dueto the buzz generated, over 2,000 people were turned away at the Fields of Fuel box office. ICM, one of the top Hollywood marketing agencies sent its personnel to study the marketing techniques used in launching Fields of Fuel.

In 2004, Harrell co-founded The Eleanor Group, a California-based marketing company that raises money for schools and non-profit organizations. Her client list includes the LA Unified School District and the American Cancer Society. She has spoken to and trained over 10,000 teens and teachers throughout Southern California in the art of fundraising and positioning.

Harrell also has extensive experience in the entertainment industry. She has starred in numerous films and television shows including the Christmas classic Prancer and NBC’s Third Watch. Harrell, who grew up in Vermont, is engaged to Josh Tickell. They travel and work together promoting the use of green energy.

Harrell has been interviewed on The Today Show, New York Times, Los Angeles Times, and the Washington Post. As well as creating all of the marketing materials for Fields of Fuel, she is the creator and designer of this website She also wrote/performed the song “Drive” featured at the end of Fields of Fuel.



Born and raised in Florida, this diesel VW Winnebago was adopted by Josh Tickell and turned into the ‘VEGGIE VAN” in 1997. Shortly thereafter Tickell decorated her with sunflowers and solar panels, and took her on a two-year journey zigzagging across the United States to promote the use of renewable, biodegradable biodiesel and other sustainable forms of energy.

The mission: Spread the word about an incredible alternative fuel made from vegetable oil called “biodiesel.” Ten years, two books and millions of French Fries later, Tickell and the “Veggie Van” sparked a biodiesel revolution, and biodiesel industries in four countries followed.
Today, she is the cornerstone of the “Veggie Van Organization,” a unique educational entity that promotes the adoption of biodiesel fuel and other renewable energy solutions through hands-on demonstrations, school presentations, speaking engagements and road tours.
To date, the “Veggie Van” has driven over 25,000 miles to promote biodiesel to millions of people while running on fuel made from used vegetable oil. Re-emerging into the public eye doesn’t seem to daunt this environmental icon. After all, she gets 25 miles per gallon on vegetable oil-based fuel and her exhaust smells like French Fries!